eMail
Marketing
- Email marketing helps you keep
customers and prospects coming back—by using attractive,
professional-looking email communications to stay in regular touch with them
and build strong customer relationships.
Email marketing offers a number of benefits to online businesses
and provides a cheap and effective way for vendors to increase their sales
conversions, up-sell and cross-sell products and services and generally boost
profits. Email marketing services can also provide you with an easy way to
source valuable feedback from both your customers and general visitors to your
website and is a useful tool for increasing your brand name exposure.
Email marketing is basic a way of sending out information about
your website electronically, and it is a legal requirement for your contacts to
have ‘opted in’ to your email correspondence, otherwise this will be classed as
spam mail. Contacts can opt in by signing up for a newsletter, or providing
their email address voluntarily when checking out and paying for goods, and
every time you send an email you should provide an ‘opt out’ section as well,
just in case they have changed their minds and no longer wish to be contacted
by you.
Email marketing is a useful way of getting your message across to
your customers and can take many formats and, and you can use newsletters,
customer surveys, coupons, discount codes and new product line alerts to keep
your brand name fresh in the minds of your customers, and encourage them to
visit your website again in the future.
The Main Benefits of Email Marketing Services
Online research has shown that the majority of online shoppers
visit a website at least seven times before they decide to buy anything, so it
is essential that you have some way of following up website visits to ensure
that potential customers return to you to complete a purchase rather than going
through one of your competitors.
Research has also shown and that the highest percentage of profits
on most eCommerce websites is through repeat sales, so once your customers have
purchased goods or services make sure you follow these up as well and stay in
contact, as it is much time and cost effective to sell products to existing
customers then it is to try and bring in new customers.
The effectiveness of email marketing has been proven time and time
again by online market research and it is widely used by big businesses all
around the world to boost both online and offline sales such as Amazon,
Microsoft, Wallmart, Sony, eBay and many more. Here are just 5 of the main
benefits of online marketing:
1. Global Contacts – emails are one of the most
cost effective ways of targeting global contacts, so no matter where your
customers and members are you can reach them at just the click of a button,
providing them with information about your website and following up on sales.
2. Time and Cost Effective – is costs almost 80% less to
set up and manage an email marketing campaign as it does to run the equivalent
direct mail, paper based campaign, and it is also much quicker and less time
intensive than direct mail or print advertising when it comes to designing and
executing a professional looking marketing campaign. You can also schedule
email campaigns to be sent out at specific times, so even when you are away
from the office you can still run your marketing strategies round the clock.
3. Interactive – unlike paper based advertising, email
campaigns offer the opportunity to add interactive features such as music,
graphics, videos, links and even mini games, and this all helps you to develop
innovative, interesting marketing strategies that can grab the attention of
your contacts and encourage them to visit your website again in the future.
4. Personalization – it is quick and very easy to
personalize each and every email with the tools provided by email marketing
services, and this means you can build and strengthen your customer
relationships and help to create a solid, loyal base to support your business
into the future.
5. Results – email marketing services make it easy for
you to collect meaningful results from your campaigns, which you can compare
side by side so that you can work on developing and improving your strategies
for future send outs.