Key Word Analysis – Remember, traffic is not the ultimate
goal of the campaign- conversions are. With this in mind, we’ll work with
you to choose the right keywords for the maximum return on your investment.
Keyword research is the single most important step to make
sure that your search engine optimization campaign brings you a return on your
investment- and it happens before a single piece of content is written, a
single piece of code is externalized, or a single back link is obtained.
Before you can embark on a successful SEO campaign, you need to know how people
are finding your site, whether or not they are buying, which pages keep them
there and which pages cause them to leave, along with other basic behavior
patterns. The keywords that "feel right" to you may not be the
best ones for your campaign, and competing for qualified traffic on the
Internet is a different proposition than marketing in the "real
world". Intuition is certainly valuable in business- but our
proprietary keyword research process combined with your knowledge of your business
arena will ensure that your campaign gets the most bang for the buck.
At getFound, we conduct extensive keyword research before
any work begins on your site or your SEO campaign. The process starts
when you let us know what keywords you think are appropriate to focus on for
your area of business. Then, we analyze your website, content, back links
and presence on the web, and we also research your competition. We then
use a process that allows us to map out keywords for the pages that already
exist on your website- in addition to any future pages that might need to be
added to expand your business- then we combine our research with your knowledge
of your business to put you on top. Remember, traffic is not the ultimate
goal of the campaign- conversions are. With this in mind, we’ll work with
you to choose the right keywords for the maximum return on your investment.
